Co-founder and CEO of Theonix, an AI copilot for procedural mastery. Clinicians get guidance while they are learning a procedure, not feedback afterward. Live in Rutgers Health classroom use since September 2026.
CIO and CTO at Adorama, where technology supports more than $500M in annual revenue across six brands and a team in New York, Ukraine and Poland.
Theonix went live in Rutgers Health classroom use this month, which is the line between a demo and a product. We’re now extending the platform past medicine into other work where procedures have protocols and getting them right matters.
At Adorama, most of my attention is on agentic shopping. Discovery and buying are moving inside assistants like Gemini and Perplexity, where the customer never sees a page of blue links and the real question is whether your catalog is legible to a model. That is a different discipline from search, and we are learning it in public like everyone else.
Locally, I’m in driver training with the Upper Saddle River Volunteer Ambulance Corps, and running for the Board of Education in November.
I buy enterprise AI at Adorama and build clinical AI at Theonix, where a wrong answer touches a patient. Both sides taught me the same thing: the systems that work expand what a person can decide well. The ones that fail try to decide for them.
A surgeon’s judgment took decades to build and currently exists only where that surgeon is standing. Most of the world is somewhere else. Making guidance travel to the rural clinic, the underserved hospital, the field, is the problem worth spending a career on.
Schools, boards and volunteer corps run on the same things products do: clear decisions, honest measurement, communication that reaches people who aren’t already paying attention. Most of what I know how to do transfers directly.
GBG Unlocked New York
Customer panel on using onboarding and identity to grow without trading away trust.
With Gus Tomlinson (GBG) , Anna Fridley (Navy Federal Credit Union) , Frank Mosconi (Bally's Interactive)
Thoughtworks client session
Panel on how retailers are putting AI into production. No public recording.
With Rachel Laycock (Thoughtworks) , Henry Mori (1-800-Flowers)
MarketScale Retail
Featured expert on Adorama's Fastlane rollout: a 5–8% conversion lift among standard users and close to 20% among returning Fastlane members.
Speaking invitations, media, and Theonix conversations all come through one form.